Cheerleading Competitions Are Entering The Big Sport League

You may have noticed that more and more cheer competition fixtures are being shown on television with certain squads and even individual cheerleading personalities becoming nationally known figures.

The underlying reason for the high exposure of cheer competitions is the interest of business in sponsoring these events through publicity and great cash prizes. They are aware that the public loves to attend cheerleading competitions and events where cheer squads perform. That means fabulous exposure for sponsors’ products and messages.

Big business has been persuaded that cheerleading is a major sport, qualifying for sponsorship and support like any other sporting pursuit. The hint (some would say the taint) of cheerleading is the prevalence of professionalism in what has been, until now, an amateur sport, is proof of its popularity. Groups of men and women, perhaps with dance or gymnastic backgrounds, are forming squads independent of any college or school affiliation and entering cheer competitions.

While there is no rule that says they may not compete in these competitions, the overwhelming majority of cheer squads are amateurs attached to one or other school or university. Big business likes that a lot too. It means that cheer squad members, spectators and those who watch the sport on television are a desirable target market: the educated folk of the future.

Sponsors can help out by supporting cheer competitions. There are cost components for the participants – costumes, cheer music mix, transport and a myriad other expenses. Many squads conduct fundraising drives to assist in lightening the financial load. Nonetheless they hope that by winning great cash prizes donated by cheer sponsors the expenses of entering a cheerleading competition will be covered.

It is ironic that the great modern sport of cheerleading competition is an offshoot of other sporting codes entirely. Cheerleading has its origins on the sidelines of the major sport types such as baseball and football. Squads were formed by the college or schools involved purely to add excitement to the game and inspire the teams.

There was never any conscious intention that cheerleading should become a sport, let alone a highly competitive one. But that has happened. Cheerleading has come of age.

About the Author
Jon Bennett is an entrepreneur who owns and manages various businesses.Go to for comprehensive details about cheer competitions in the US. Get more information regarding cheerleading competition.